What to Expect at Every Step
Every engagement starts with understanding your actual problem — not fitting you into a predefined package.
Software That Fits the Work
Most small businesses have already tried the off-the-shelf route. The tools exist, the subscriptions are active, and there are still gaps. Custom development starts with a different question: what does your business actually need, and what would it look like if the software fit the work instead of the other way around.
We start by mapping the problem, not proposing solutions. That means understanding your workflow, what tools you’re already paying for, and where they fall short. A formal Scope of Work is delivered before any contract is signed.
Once scope is agreed, we define the stack, data model, integrations, and user experience. Complex builds get wireframes or flow diagrams. Anything that requires input from your side — content, credentials, decisions — gets flagged with a deadline.
Work happens in chunks, with regular check-ins and live demos. You see progress constantly and can course-correct early. Nobody disappears for three weeks and surfaces with a surprise.
Every build gets tested across browsers and devices — and not just the happy path. Edge cases, failure states, and error conditions all get attention before anything goes live.
We deploy to production, document how everything works, and record a walkthrough. Ongoing support retainers are available for businesses that want a dedicated partner after launch.
Built for What Comes After Launch
The goal isn't just a site that looks good at launch — it's one that's easy to hand off, straightforward to update, and built to grow with the business. The process reflects that from the first call.
30–60 minutes to understand your goals, audience, existing assets, and timeline. A project brief follows. Work begins after the 50% deposit is received.
All page copy is finalized before design begins. We’ll work from a shared document. Client content deadlines are written into the contract — delays shift the timeline, and that’s explicit from the start.
A visual mockup of the homepage (and key interior pages on larger packages) is reviewed and approved before any full build begins.
Built on a staging environment. Design is implemented, content drops in, integrations are configured, and mobile responsiveness is verified throughout.
You review the staging site and submit feedback within your allotted rounds. Revisions mean refinements — not new pages or direction changes.
We migrate to your live domain, configure SSL, run a final QA pass, and deliver a walkthrough. Post-launch support is included with every package.